Voyria — Build · Back · Advise
Voyria builds hospitality software, backs founder-led businesses, and advises at the moments that matter.
Build
Self-serve software for hospitality.
atchoo — an AI early-warning system for hotel booking cancellations. It scores every reservation as it lands, ranks the ones worth acting on, and drafts the message that goes out. Booking-engine agnostic, privacy-first, nothing guest-facing. Live with a small number of hotels, by invitation.
Every Voyria product ships on the same terms: month to month, cancel any time, self-install, and one contract for everyone regardless of size. The industry norm is a three-year lock-in and a six-week implementation. We think that is backwards.
Back
Personal investment in founder-led businesses in travel, hospitality and SaaS, where lived operating experience changes the outcome. Capital is the smallest part of the relationship.
Ticket sizes £25k–£150k. SEIS/EIS, SAFEs, convertible notes and equity. Often combined with advisory or board involvement. UK and Europe.
Portfolio
8 active investments across 3 sectors (Travel, Hardware/Digital Health & Life Sciences, Enterprise Intelligence), primarily UK-based, commonly EIS structured. Companies include Slerp, Ikarovec, M Spin, PhoreMost, Wayland Additive, PsyOmics, Blackdot (Videris), and SHR Global (exited 2024).
Advise
Work with a small number of founders at the moments that matter — scaling, raising capital, and exit.
Strategic advisory — product-market clarity, pricing, sales motion design, founder coaching.
Fundraising and exit — narratives, valuation modelling, investor targeting, M&A advisory for sub-£5m transactions.
Board — NED and chair roles, governance.
Speaking
Voyria takes a small number of conference and in-house speaking engagements each year on AI, hospitality technology and the economics of direct booking. Enquiries: frank@voyria.com
The Principal
Frank Reeves has 25+ years building and exiting technology businesses in travel and hospitality, including co-founding Avvio (sold to SHR in 2022, later acquired by Access Group in 2024). Frank has worked with founders across travel, SaaS, and deep tech — as investor, NED, and advisor — through raises, restructures, and exits. Voyria was founded on the belief that the right partner at the right moment changes the outcome.
Contact: voyria.com/contact. Full site content available at voyria.com/llms.txt.